Sarah Chitongo: Global Maternal Health Consultant
Overview
Sarah Chitongo, an award-winning midwife and global consultant, required a digital platform to amplify her advocacy for maternal health equity. The challenge was to create a personal brand website that handled sensitive topics (systemic healthcare inequality) while professionally showcasing her consultancy services to NHS Trusts, NGOs, and universities.
The new platform centers around her proprietary "REBIRTH™ Model," offering a clear educational pathway for institutions seeking her expertise. The design balances her authority as a United Nations-recognized speaker with the accessibility needed to mentor other healthcare professionals.
Project Details
My Role
**Lead Designer & Developer**. Translated Sarah's extensive career achievements into a cohesive digital narrative. I developed the visual identity for the REBIRTH™ Model and built the responsive site.
Duration
2 Weeks (Feb 2025)
Team Size
2 People (1 Developer, 1 Copywriter)
Tech Stack
Challenges
- Visually representing the abstract concepts of the "REBIRTH™ Model" (Restoring dignity, Equity) without using generic medical stock imagery.
- Structuring a dual-purpose site that appeals to both high-level institutional buyers (NHS/Government) and individual mentees.
Impact
The site has become a pivotal tool for securing international speaking engagements. The clear "Work With Me" funnel has streamlined inquiries from healthcare organizations, effectively separating consultancy leads from mentorship requests.
Screenshots
